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Privacy policy

Last updated: April 16, 2025

This Privacy Policy is issued by Define You (the "Site," "we," "our," or "us") to demonstrate our commitment to protecting the privacy of our customers and visitors. It applies to the collection, use, retention, sharing, and protection of personal data gathered through our website, products, or services.

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), Quebec’s Law 25, and all other applicable federal or provincial privacy laws in Canada.

  1. Collection of Personal Information We only collect information necessary for the following purposes:

  • Processing orders and transactions (name, address, email, phone number, order details).

  • Personalizing the user experience and optimizing the site (cookies, IP address, navigation data).

  • Marketing communications with explicit consent.

  • Legal compliance and regulatory reporting (e.g. to Health Canada where required).

  • Responding to customer inquiries about product experiences or adverse effects.

  1. Consent and Legal Basis Your consent is required to collect your data, unless another legal basis applies. You may withdraw your consent at any time unless we are legally required to retain certain information.

  2. Use of Personal Information We use collected data to:

  • Deliver ordered products.

  • Respond to your inquiries.

  • Send marketing offers (with opt-out available at any time).

  • Improve our services and prevent fraud.

  • Tailor our communications and offers based on your interactions (including semi-automated decisions such as personalized product suggestions, segmented promotions, and email follow-ups). These automated decisions do not impact pricing or access to our products.

  1. Sharing of Personal Information We do not sell or rent your personal data. We may share it with:

  • Service providers (e.g. payment, delivery, analytics, marketing tools like Klaviyo, Google Analytics, Meta Pixel) who are contractually obligated to protect your information.

  • Authorities when required by law or to protect our rights.

  • A successor entity in the event of a merger, acquisition, or sale.

  1. Storage, Security, and Data Retention We implement strict technical and organizational measures (e.g., SSL/TLS encryption, access restriction, backup protocols). Data is retained only for the period necessary:

  • Orders: 7 years (tax compliance).

  • Marketing: 2 years after last interaction.

  • Inactive accounts: 1 year, unless otherwise required.

We will notify affected users within the legal timeframe (24h or 72h) in case of a data breach.

  1. Cookies, Pixels, and Tracking Tools We use cookies, tags, tracking pixels (including Meta Pixel), and analytics tools such as Google Analytics and Klaviyo to:

  • Improve site navigation.

  • Monitor performance.

  • Personalize content, ads, and promotions. These tools may be used for targeted marketing based on your interactions. A cookie consent banner will be displayed on your first visit to allow you to manage your preferences in accordance with applicable laws. You can also manage cookies via your browser settings.

  1. Health Information Liability Limitation We are not responsible for any inaccurate health declarations or off-label use of our products. Any sensitive data shared with customer support is treated confidentially but remains your responsibility.

  2. International Data Transfers If your information is transferred to service providers outside of Canada (e.g. Shopify servers, analytics tools), we ensure they meet adequate privacy standards.

  3. Your Rights You have the right to:

  • Access your data.

  • Rectify inaccurate data.

  • Request deletion.

  • Object to certain processing.

  • Withdraw consent.

  • Request data portability.

  • Obtain information about automated decisions.

To exercise your rights: info@defineyou.com Response time: maximum 30 days.

  1. Minors Our products and services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors. If we learn that a minor has submitted personal information, we will promptly delete it.

  2. Changes We may update this policy. Any change will be published with a revised update date. We will notify you if significant changes are made.

  3. Contact Us For any questions or complaints: Email: info@defineyou.com

    Phone: 1-800-282-1376 (Office of the Privacy Commissioner of Canada) / 1-888-528-7741 (Quebec, Law 25).

© 2026 Define you.